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Digital Re-Brand Experience for Furrer Jackot

Since 1858,Schaffhausen-based manufacturer Furrer-Jacot has been specialising in customised engagement, diamond and wedding rings.

Since 1858,Schaffhausen-based manufacturer Furrer-Jacot has been specialising in customised engagement, diamond and wedding rings.Furrer-Jacot aims to reassert its strong market position worldwide with individuality, authenticity, creativity and a high degree of exclusivity, while retaining the values of an independent manufacturer.Furrer-Jacot’s fresh brand look, website and iPad app imparts a breath of permanence to your most precious moments. We thus wish you great joy in the selection of your personalised pieces, which will accompany you for a lifetime

ALIKE YET UNIQUE

The brand speaks of both, uniqueness in each design and the identical standard for each piece it makes. So when we created this platform for Furrer Jacot, we decided to let the customer experience do the same. A fresh brand look throughout was used as the binding thread for consistency and visual appeal. And a rearrangement of product classification has made comparing and choosing much easier.

wireframe

After a thorough understanding of the brand and its requirement, we put out all our thoughts on paper. The ones that worked better were converted into wireframes for a seamless jewellery buying experience. Once the flow was perfect, we incorporated the new brand look in our visual design for the web and the iPad.

visual design

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